The last three years – 2017, 2018, and 2019 – reported the three highest levels of total giving ever recorded. Total giving in the United States in 2019 reached nearly $450 billion, representing a 4.2% increase from the previous year (2.4% increase when adjusted for inflation). Giving from three out of the four sources and giving to all but one of the nine major types of recipient charitable organisations grew in 2019.Growth in giving was largely due to positive US economic conditions in 2019.Americans gave $449.64 billion to charity in 2019 (one of the highest years for giving on record) and growth in total giving was driven by individual giving.Giving USA 2020 details three major themes that emerged from the results: Highlighted here are three major themes from the results, some indicators of possible trends, comparisons with specific economic factors, and key take-aways. Giving USA 2020 offers 40 years of trend data, including the Great Recession years, to give us a better sense of what patterns may be changing in giving, both in the larger picture and in the longer run. The burning question on everyone’s mind, considering all that has happened in 2020: what can 2019 figures indicate for the future of philanthropy for your organisation in the uncertain environment of 2020 and beyond? It is not yet known what the economic impact of unprecedented global monetary and fiscal policy responses to the COVID-19 pandemic will be. The report is presented by two organisations: the fundraising professionals at Giving USA Foundation, a public service initiative of The Giving Institute (AskRIGHT is a member of The Giving Institute), and the research team at The Indiana University Lilly Family School of Philanthropy. It pulls together data from 53 million households, 16 million businesses, over 1.4 million non-profits (inclusive of religious organisations), over a million estates, and 82,000 foundations. Giving USA is the longest-running, most comprehensive report on philanthropy in the United States. It reports that Americans gave almost $450 billion to charity in 2019, meaning that last year was the third consecutive year of the highest levels of total giving ever recorded. Giving USA 2020: The Annual Report on Philanthropy for the Year 2019 has just been released.
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